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Ownership · Mar 10, 2026 · 2 min read

Permission is a Trap. Here's What I Did Instead.

Coming from Bosnia in the early 2000s, nobody was going to hand me a seat at the table. So I built the table. This is about the mindset shift that changed everything.

Ajdin Brković

Ajdin Brković

Published Mar 10, 2026

I grew up in Bosnia in the 1990s and 2000s. Post-war, post-conflict, post-everything. The implicit message was clear: you don't belong here yet. You have to earn your place. Get the degree. Get the certification. Get the job. Work your way up. Ask permission.

I spent 10 years following that script. I was good at it. Top of my class. Strong resume. Good credentials. But I noticed something: having permission didn't actually matter. The people with the most credentials often had the least impact. And the people changing things? They had never asked.

The moment that changed everything came when I was working in digital marketing in 2015. I had a credential, I had a job, I had permission. But I also had a ceiling. I could only suggest things. I could only advise. Real decisions happened in rooms I wasn't in. So one day, I asked myself: why am I waiting for permission to build something real?

Here's what I learned: permission is the ultimate trap. It feels safe. It feels legitimate. It feels like the "right" way to do things. But it's also the slowest path. It makes you dependent on someone else's belief in you. Someone else's timeline. Someone else's vision.

Ownership is different. When you own something, really own it, put your own money at risk, make the decisions and live with the consequences, you move differently. You think differently. You work harder. You take risks that an employee never would. And you learn faster because failure is directly your problem, not someone else's.

So I built my own table. I didn't ask permission to start a company. I didn't wait for someone to hand me a position of authority. I created something from nothing, risked my own capital, and made my own decisions. And that single mindset shift, from asking for permission to acting like an owner, is why I have 20 companies today instead of a middle-management position at someone else's company.

The best careers aren't built by being the most qualified employee. They're built by being the person who couldn't wait anymore, so they built their own thing.

This is what I tell every person I mentor. Don't wait for permission. Build something. Fail. Learn. Build again. Your credentials don't matter. Your background doesn't matter. Your network doesn't matter as much as your willingness to act without guaranteed approval. That's how you actually become someone worth listening to.

Ajdin Brković

Ajdin Brković

CEO & Founder

Building 20+ companies simultaneously using AI systems and performance marketing. Previously exited 3 ventures.

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